The Summer Bridal Show concept was a collaborative effort among three wedding professional
in Indianapolis. They all envisioned an elegant, professional website that would match the
theme of their event. They also wanted to automate the event planning process by allowing
brides to RSVP online before the event took place.
We created an elegant summer-themed design that conveyed the bright colors or summer. We
utilized photography from
Erin Hession
and enabled an embedded photo slideshow of past
successful events to help sell booth space online. We also created a highly customized
RSVP form that saved to a database for easy organization and handling of consumer responses.
We also suggested to our clients that they do a website "pre-release" to previous show
participants before announcing the website link to the general public. Not only did the pre-release help sell booth space, but generated vendor loyalty to the show.
"InspireMedia™ did an amazing job developing the Summer Bridal Show website. We actually had a waiting list of vendors who
wanted to get into the show after the release of the fantastic website that InspireMedia™
created. They helped save us hundreds of hours of time with the database system they created
for managing the leads that came in through the website too. When a bride RSVP'd for the show,
it saved her information into a back-end database where we could then convert all of the final
leads into an easy to read Excel spread sheet for the vendors to utilize after the bridal show.
InspireMedia™ also optimized the site so well that within the first few months of the site
being live, we were already on the first page of major search engines, like MSN and Google
under certain bridal show keywords which drew more traffic to our site and kept our advertising
expenses low. InspireMedia™ saved us time and money, created an efficient management system and
optimized us so well that we wouldn't consider using anyone else but InspireMedia™ for all of
our future bridal show websites!"